Search engines are continually working towards helping internet users efficiently find relevant information. Websites that offer great content manage to have a high search engine ranking. At the same time, small businesses can make themselves more prominent on the internet by following some basic rules. Checking how many websites link out to your website is one of the primary ways to find out the reliability and relevance of your pages. Given below are five link-building techniques that you can use to improve your page ranking.

1.Natural links are the most reliable, according to search engines:

The single most powerful element in a link building strategy is a natural link. These kind of links are given by pages that want to cite your web-page as a reference. Building high quality content for your audience is the only way you can encourage people to link out to your website. Although this does not strictly fall under a link building strategy, it contributes far too much to the page ranking of your website to ignore.

2. Manual link building needs to be approached with care:

Manual link building involves paying bloggers and content creators to create links to your site. As this process means that you are artificially increasing the value of the website to suit the search engine algorithm, you need to be very careful with integrating it within your link building strategy. If there are too many low-quality links created to your website, it can be counted as spam by Google and your page will be punished with a low ranking.

3. Target the right people with your outreach campaign:

A good way to ensure that you do not build low quality links towards your website is to target the right people in your outreach campaign. Carefully build a profile of an ideal blogger for your website and contact them via email to request a link back to your website. Remember that your website would still have to have high quality content to help convince other people to link to your website.

4. Make it easy for third party bloggers to link out to your site:

Popular bloggers and internet journalists get hundreds of requests asking for links every day, and most of it are promptly deleted. In order to make them consider linking out to your website, you will need to minimize the amount of work they need to do. You may send an embed code, an HTML code or a line of text for a specific page on their website that links out to your page.

5. Measure performance metrics of your website:

You should never implement any Search Engine Optimization (SEO) strategy without measuring your success, as you would lose out on precious data. How your audience reacts to the changes you have made in your website is crucial in deciding which techniques work and which do not.

There is no way of finding out exactly what is deemed important by Google’s search algorithm. But the company has publicly declared its intentions of making it easy for internet users to get the right information with the least effort. Using the tips given above and sticking to Google’s principle, your website is bound to experience growth.