There are more than 3 billion people worldwide who have access to the internet, making it one of the largest and most profitable advertising spaces. Having a website is no longer a luxury for businesses, but it has become more of a necessity, considering the surge in sales experienced when you have a well-designed website attracting traffic. Search engines like Google and Bing help internet users to find information as quickly as possible. Here are few Search Engine Optimization (SEO) techniques that will help your small business stand out as a reliable provider of products and services.
1. Build an intuitive and attractive website:
The design of a website is what a visitor sees much before and content can be read. If your website is stuffed with too many words, blaring advertisements and promotional messages, it instantly shows that the reader will have little to gain by staying on your site. Build a clean website and invest in high quality content to inform your visitors about your products and services. Make sure that you include a site-map to help readers and search engine spiders navigate through your website more efficiently.
2. Research keywords before you use them:
Internet users search for relevant content by typing in keywords into search engines. Before you start using keywords in your SEO strategy, you need to check which ones will offer the most benefit. A good keyword should not only be relevant to your products or services, but also popular amongst internet users. Spread these keywords through your site and make sure that you do not stuff too many in a single page.
3. Include rich media on your pages:
Rich media like pictures, audio and video files are more valuable to search engines than plain text. Although you will need to invest much more effort and skill into creating rich media than pure text, remember that you can express much more within 20 seconds of video than you can in a 500 word page. Include attractive infographics, pictures, video and other media to help transfer more information to your visitors efficiently.
4. Update your website with fresh content:
Search engines prefer the most relevant and the most current information, which is why it is important to keep creating fresh and original content for your website. A good way to do this is to start a blog for your business and write about subjects that are relevant to your field of industry.
5. Leverage the power of social media:
There are an estimated 2 billion social media accounts, which accounts for nearly 66 percent of the total internet population. Leverage the power of social networks by linking your website with an official social media page and connect with customers, clients and fans. As it is a two-way channel, you even get to gain an insight into the tastes and preferences of your target audience.
The above Search Engine Optimization strategies will help your business become more visible to online users. With time, you will notice a significant improvement in your business revenue due to your SEO efforts.