With the Internet population growing to more than 3 billion, having a strong internet presence is no longer just an option for your business. Regardless of which industry you belong to, your customers and clients are searching for your products and services online. Your page ranking on search engines like Google and Bing are hugely influenced by your website’s online reputation. Fortunately, such search engines try their best to level the playing field so that small start-ups do not lose out to large corporations. The 5 tips given below will help you boost your page ranking and effectively generate more revenue in your business.
1. Good, relevant content is the most powerful driver:
You may use all the best Search Engine Optimization (SEO) techniques in the world, but it would not amount to much without offering high quality content. Create good content for your target audience so that your website becomes more visible on search engines. You can gradually build authority by using a healthy mix of information and humor. Remember to write for the visitor, not for the search engine, and your website will automatically have a good page ranking.
2. Make your website easy to navigate:
Website visitors are in search of content that is relevant to their interests. Building a complicated website makes it difficult for them to navigate through the pages, which leads to visitors looking for information elsewhere. Create a sitemap that shows the search engine spiders and website users how to locate the pages in your website quickly.
3. Build and exchange links:
Search engines gauge the importance of your site by seeing how many other websites cite your pages in their links. You may promote your website by creating guest posts for other reputable websites. You may even improve the perceived reliability of your website by asking third party organizations or individuals to review your products or services. Again, having high quality informational content ensures that your website will be recommended by other sites.
4. Build a mobile-device compatible website:
Mobile users account for an estimated two out of three internet users in the world. Not creating a site that is compatible with a mobile device means that you are alienating about 66% of your internet audience. Create a mobile-compatible device to ensure that more people have access to your website. Search engines rank mobile-compatible websites higher than those that are created specifically for the desktop.
5. Monitor important metrics:
It is important to keep track of the performance of your website so that you know what is working. Find out how many people find your website through Google searches by keeping an eye on organic traffic, and check if your content is able to hold the attention of the average reader by analyzing the bounce rate.
By using the tips given above, you will notice an increase in your business revenue. But remember that building a website that has a good search engine ranking requires some effort and patience. More importantly, you need to keep reviewing what is working so that you can ensure that your website stays search-able for the long run.