Case Study: Happy Hound

Background: Happy Hound is a dog daycare and boarding facility whose mission is to ensure the happiness, comfort and health of each and every client – both dog and human.  She set up multiple locations throughout the San Francisco Bay area but needed help getting the word out about her services and locations.

The Challenge: The client had a new business and multiple locations but needed to get off the ground ASAP in order to survive.


  • Get their new business off the ground
  • Create brand awareness
  • Establish and grow their customer base
  • Define, find and engage a local audience


  • Develop a strategic search engine marketing plan with actionable roadmap
  • Strong market research and an overhaul of existing paid search strategies
  • Targeted ads to show within a specific geographic radius
  • Used phone numbers and coupons to track client sources
  • Moved most of their advertising budget online

What We Achieved:

  • They are now at maximum capacity at both business locations
  • They have consistent leads with an average of 40+ new clients per month
  • They have a solid customer base and cater to a loyal group of local clients
  • With these great results they plan to expand geographically

Relativity PPC’s search engine marketing campaign was a huge success for Happy Hound. We were able to shine a light on their new business and help it get off the ground quickly and efficiently. Now they have steady and consistent clients and a strong revenue stream that allows them to think about expanding.

“On average, we get 40 new clients a month through our PPC campaign, along with almost as many applicants we can’t accept right away. Overall, AdWords generates 90 percent of our business.” – Suzanne Golter, founder, Happy Hound


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