Looking for a way to boost your SEO strategy? Link building is one of the most effective off page SEO strategies to help your website gain rank on search engines.

Getting quality traffic is a prime objective of any SEO professional.  Consequently, an effective SEO strategy requires link building, i.e., creating links from other websites to reach to the top in this competitive market. Quality links allow for a positive user experience, which in turn boost your sites visibility and traffic. This is why link building proves to be an effective strategy.

Although the topic of link building is not a new one, beneficial links can be treated like votes for reputation by the search engines. The more positive the link, the more beneficial the link becomes to your website.

This goes without saying that not all links create this constructive advancement for your site. It is crucial that one is cautious to which links you build, because Google is infamous for penalizing sites for spammy link building techniques. This is why link building is considered to be the most laborious and demanding aspect of SEO.

Here are some factors that can have a significant impact on link building:

•          Link Criteria: By understanding the algorithms of Google and following the guidelines of best practices, you can easily find which links prove to be beneficial and which links are detrimental to your website. Original and quality content is mandatory for better ranking as Google actively discourages inauthentic, duplicate content.

•          Site Relevancy: Make sure that the sites linked to yours are not just quali.ty links but are relevant to your business. User friendliness and relevancy are important ranking factors

•          Using a keyword as an Anchor text: To give a natural appeal to your content and gather more traffic, use links of the referenced blog post as the anchor text. Keep in mind that anchor text has to be relevant to the framework of your article, and not to the keyword.

Techniques for Link-Building

There are several fundamental techniques that make a link building strategy successful. Some of them are:

•          Directory Marketing: The directory link building is one of the preliminary link building techniques. This would enhance your site’s portfolio and encourage more clients on your site/brand.

•          Article Marketing: Besides listing on websites and directories, posting unique articles in online article marketing directories is an excellent method to create inbound links.

•          Internal Linking Strategy: Internal linking helps the users to navigate through different parts of your website. This can be considered a core SEO effort and allows you to specify to the search engine which web page is at high priority, and which pages are correlated.

Like previously stated, not all links are created equal so do choose your link building techniques wisely. It is important to think in terms of quality instead of quantity. Following these practices will help you establish white hat SEO practices which will lead to positive ranking advantages for your website.