The Difference Between White and Black Hat SEO

Vince Lombardi once said, “practice does not make perfect, but perfect practice makes perfect.” Although finding research regarding SEO is highly accessible, it is important that one practices the correct methods and techniques when starting an SEO campaign. In order to make sure that your websites SEO is performing flawlessly, we need to verify faulty techniques that are sometimes used in this industry to gain website traffic. That leads us into our in depth investigation of understanding the difference between White and Black Hat SEO.

White Hat SEO Principles

Lets start with the basics of White Hat SEO. According to Webopedia, “White Hat SEO can be referred to the usage of optimization strategies that base its presence on a personal audience opposed to solely focusing on search engines demand.” In other words, it means that you are being by the book by Google’s policies. Examples of white hat SEO practices include offering quality content, fluent website accessibility, and using descriptive key-rich Meta, tags. Other white hat practices could include keyword research, on-page optimization, Page-Rank sculpting and re-writing dynamic URLs. By practicing these White Hat tactics, you will see a continuous incline of your websites rank on favorable search engines.

Black Hat SEO Principles

Now that we have discussed some of the legitimate ways of practicing SEO, we will dive into the crude world of Black Hat SEO.  Webopedia states that “Black Hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus on search engines and not a human audience, and usually does not obey search engines guidelines.” In other words, Black Hat SEO solely aims at gaining search engine exposure and does not acknowledge the needs of the patron searching. Black Hat SEO schemes could include but are not limited to content automation, keyword stuffing, hidden text or links, and redirects. Alternative Black Hat manners can also be described as link farming, IP cloaking, creating domains and pages with duplicate content, and creating pages upon malware exists. Now, if any of this sounds like something you or your SEO “professional” is practicing, I suggest you stop immediately. Black Hat SEO will get you banned from Google and other search engines. It’s just that simple.

The End Result

Seeing that we have now discussed the clear distinction between White and Black Hat SEO, I trust you will make the conscientious decision to practice the equitable approach of SEO. As a business owner myself, I try and think of what is going to be the most sustainable option for business growth. SEO isn’t a sprint, it’s a marathon. It takes continuous gradual strides to achieve an optimal rank.