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The Dangers of Black Hat SEO (aka "rank quick schemes")

Don’t Become an Outsourcing Victim

Google organic search algorithm and the Internet landscape changes all the time. If you’re serious about generating revenue online, you need to be in tune to all the ways users search for your products. Many of our clients have been fooled by the old strategies of stuffing keywords and illegal “black hat” SEO practices of the old days, to bring traffic to their site. Those who use these methods are being actively punished by Google for the violations they cause. Unfortunately, there are many Internet Marketing Agencies who still use these strategies to try to boost website ranking fast. This doesn’t work. We take pride in the fact that so many of our clients have come to us for salvation from these black hat agencies, and we have delivered them from the grasps of evil – safely and keeping their reputation and ranking in check.

Highly effective, ethical and above-board strategies. We believe that high rankings are a byproduct of initiatives that create value for visitors. Since the Panda and Penguin updates, Google’s mission to remove low quality content and devalue those links is clear. Websites seeking long-term success need strategies that are effective in ways that will not lose value over time. Our unique, content oriented approach is highly effective at improving search positioning in a post-Penguin world.

Many of our clients have come to us with horror stories of the web industry that never cease to amaze us. We have heard it all and we are proud to say that we have helped every single person that has come to us with their crazy stories of being held hostage by their Web Developer or getting bad reviews by a rogue Black Hat SEO… So take some time and read these stories to learn what to look for because you may be on the receiving end of some harmful SEO and marketing practices.

What is Black Hat SEO Anyways?

Black Hat SEO is anything deemed harmful by Google to gain page ranking fast using outdated or illegal SEO practices. What is Black Hat SEO?

Held Hostage by my Web Developer

A client of mine, who is now a good friend, came to me saying that he had an issue with his Web Developer/SEO guy who had been bullying him into keeping services with him. The guy said his web guy was holding him hostage claiming that if he cancelled his services, he would delete his site, put up a message making him look bad to potential customers, give him bad reviews on Google and do everything he could to give him bad rankings and issues with Google. He claimed he had the power to hack his site if he ever built a new one and he would “take him down” using proxy servers and other “hacking” tactics. He had no choice because he didn’t know the power a web guru may or may not have, so he stayed with him… That is until he talked to me. I informed him that this guy had no authority or power over him whatsoever so we set him up a new site, moved the domain and started over. It didn’t take long at all for his rankings to climb higher than ever, because I don’t use black hat SEO tactics, and the customers came rolling in. This, of course, made the former web guy angry and he proceeded to send hate mail to him and tried anything he could to hurt my new client. It didn’t work, he violated so many policies with Google that he was banned and his client’s websites were too.

So you see, working with a Web Developer or SEO who is using black hat SEO practices is harmful to your business. Google can and will remove you from their search engine, indefinitely for association and use of these methods. Don’t be a victim.

Get White-Hat SEO from a Trusted Agency

A solid SEO ranking is not going to happen overnight. Look at it as the same process as building a skyscraper. There must be a solid foundation that is created before anything else. Once the foundation is in place, the building can be erected with an appearance that turns heads and finally, the inside of the building is finished to create a space people are dying to get into. Without every aspect being perfect, the building is just one of many. Tied together perfectly, it will be something that gets noticed by everyone. SEO is an art form in and of itself, and it takes a true understanding of how the “machine” works in order to manipulate it in your favor. Relativity uses a solid SEO approach that mimics the exact way search engines work, so your business will, within 60-90 days, climb the ranks and get positioned on page 1 of Google, Yahoo and Bing.

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What is Black Hat SEO?