If you think the Internet Age and Rise of the Mobile Device Age has ushered in a new world for marketing, you would be right. Print advertising has seen its market share dwindle as subscriber bases plummet. Television and radio have had their own problems in retaining eyeballs and ears as streaming content, podcasts, cable […]
What the Hell is SEO and Why is it so Important
The Beautiful Beginning.. Ahh. You have finally taken that step in life where you have made the decision to quit your robotic job and taken that leap of faith and started your own company. You take all the necessary steps in making sure your business is going to get the exposure it deserves. You get […]
Understanding the Difference Between White and Black Hat SEO
The Difference Between White and Black Hat SEO Vince Lombardi once said, “practice does not make perfect, but perfect practice makes perfect.” Although finding research regarding SEO is highly accessible, it is important that one practices the correct methods and techniques when starting an SEO campaign. In order to make sure that your websites SEO […]
The SEO vs. PPC Debate
SEO vs. PPC You finally finished the redesign for your website and now you are excited to start marketing your business. Now comes the number one question: Do you market through SEO or should you go the PPC route? The big SEO vs. PPC debate has been going on for quite some time. In order […]
Ranking High Organically But Not Locally, a Never-Ending Challenge!
Local search is constantly adapting the prospective market of opportunities, so we choose to put together some simple local SEO tips for 2016 in order to get you up to speed on what your business should be concentrating on when putting together your local SEO strategy. As mobile traffic continues to transcend desktop traffic, local […]
What the Hell Is Link Building and Why It’s So Important?
In today’s crazy world of Internet marketing, it is important for one to know what strategies are still current and successful in this ever changing industry. Many marketers feel that link building is a way of the past and no longer a viable way to gain rank. However, contrary to belief, I believe that link […]