PENGUIN MARKETING/VEHICLE HISTORY'S SUCCESS STORY
Penguin Marketing/Vehicle History achieved over 188,500 visitors in just 5 months.
Penguin Marketing was launched to address the public records needs of people living in North America. They provide essential data and records for people and businesses throughout the United States. These services help companies protect themselves through identification methods and background checks; help consumers validate businesses and acquaintances; and help people protect themselves and their families with services ranging from vehicle history reports, property records and background checks to birth and death records. This case study highlights the success we had with their Vehicle History service.
This company provided a great service but needed to reach the correct demographic in order to produce sales. They knew their product was in high demand because many government agencies do not have readily available reports or they did not provide the in-depth detail provided by Penguin Marketing and their websites.
Relativity decided to take a combative approach to Penguins search marketing campaign. We knew that we had to conduct thorough A/B split testing of ad text, landing pages and checkout process (funnel testing). This was going to be a challenge so we focused on negative keywords and irrelevant search queries to help reduce unnecessary spending. We also wanted to increase organic traffic such as In-Depth Competitor Research and Analysis, In-Depth Keyword Research and Analysis, On-page SEO and Off-page SEO issues, and create trustworthy links that would help with organic ranking. Our goal was to increase sales by at least 25% and create a path for sustainable growth..
What We Achieved
352% increase in clicks
1,000% increase in ROI – while spend increased by only 42%
#1 Google Positioning for all target keywords
VehicleHistory.com had an increase of over 188,500 organic visitors over 6 months, up from 4,500.
“Relativity’s search marketing campaign was a huge success for Penguin Marketing’s websites. They achieved and maintained a staggering ROI with only a slight increase in spend. Due to the success and consistent ad placement, they became the big brand leaders for all relevant keywords in their industry.”- Cody Oelker- CEO at Relativity
“Relativity has more experience and knowledge in the Internet Marketing space than companies I have worked with… and I have worked with many. They gave us a strategy and changed the entire direction of our company. We pivoted into something new based off their advice and the change has been incredible!“ – Jerry W., Owner
4,188% Increase in Organic Visitors
Paid Search & SEO
How Fast? 3 Months
OTHER CASE STUDIES
At Relativity, we pride ourselves on authenticity. We feel that in order to achieve authenticity, there must be some degree of vulnerability, transparency, and integrity. Our case studies are our living proof on how we have helped our clients reach their goals.
US SERVICE ANIMALS
We were able to take this new business and make them a leading brand in their industry with an increase of sales by 5,350%.
Achieved 2,000% increase in revenue AND boosted organic visitors to over 6,700 in just 3 months.
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Satisfied clientele bare testimony to our belief in high quality work and reliability at competitive costs.
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