In today’s crazy world of Internet marketing, it is important for one to know what strategies are still current and successful in this ever changing industry. Many marketers feel that link building is a way of the past and no longer a viable way to gain rank. However, contrary to belief, I believe that link building is important and one of the best ways to improve your sites visibility. This article is going to help explain what link building actually is and why it’s so important to have an active role within you SEO campaign.
What is Link Building?
Link building plays a major role in search engine optimization. It refers to methods to improve the quantity as well as quality of inbound links to a website. This method can boost the amount of good quality links directing to a website, which in turn will improve the search engine ranking of the website Link building acquires hyperlinks from other pages onto your own web page. These hyperlinks allow users to explore and sail through the internet. Search engines use these links to create connections between other websites and pages on your website. This is why Link building is believed to be one of the most difficult aspects of SEO.
Why Is Link Building Important?
Now that we have an idea of what link building is, I will explain to you why it’s so important. Search engines rely on the hyperlinks we discussed to locate new pages and also to determine how to rank a particular page in their results. Once the search engine has rifled through the pages, it extracts the content from those pages and indexes them, which allows it to decide if the page can be ranked high, or law regarding relevant keywords based on its quality. The number and quality of links to external websites also play a major role in this decision. Your website will rank highly in search results if you have links to other high-quality websites. For example, is user would look at hyperlinks as a vote of confidence regarding a page. If someone links to a different website, it becomes an effective way of branding it a good resource. However, An overuse of hyperlinks can result in serious penalization. Google constantly scouts the Internet for over-optimization, so it is important that you are aware of Google’s rules and stay within them.
What Links Are Beneficial?
As mentioned earlier, you now that search engines focus more on quality than quantity of links. Building the right kind of links is very tricky and has been termed as the most difficult part of search engine optimization. But after Google began aggressively penalizing websites for building poor quality links, SEOs have become more careful. The concept of building links faces constant evolution as it has to keep up with the ever changing landscape of SEO. There are a few kinds of links you should focus on when you are building links. These are mentioned below.
Before you create your link, you will need to correlate it with your current link profile. Ideally, it is wisest to avoid links that have not been provided by other editors or owners. Use tactics which will instead provide you with editorial links that will boost the value of your business.
The Link Conclusion
So there you have it. Now that you have a brief idea of what link building is and why it’s so important, you can start the process of gaining sustainable visibility to your site. Link building is complicated but something that you can do yourself. However, in order to do correctly, it will require a vast amount of knowledge, time and dedication to achieve correctly. If you would like to learn more about link building, feel free to download our FREE eBook below, All You Need to Know About SEO LinkBuilding 2016.
You can also get it on Amazon.com here!